Your App's Visibility, Decoded by AI
Track keyword rankings, monitor competitor apps, analyze reviews, and get AI-powered ASO recommendations for the Apple App Store and Google Play — all from one intelligence platform.
iOS keyword rankings, ratings, category positions, and App Store Connect insights
Android app visibility, keyword tracking, install trends, and Play Console analytics
App Keyword Tracking
Know Exactly Where You Rank
Track your app's keyword rankings across both the Apple App Store and Google Play. Monitor daily position changes, discover high-volume opportunities, and understand which keywords drive the most installs.
- Daily keyword rank monitoring across both stores
- Search volume and difficulty scoring
- Keyword suggestion engine with AI recommendations
- Position history with trend visualization
- Competitor keyword overlap analysis
- Localized tracking across 60+ countries
Countries tracked with localized keyword intelligence
Organic Visibility Score
Your App's Discoverability, Quantified
A single aggregate score (0–100) measuring your app's total discoverability across all tracked keywords, weighted by search volume and position. Track how optimization efforts translate into real visibility improvements.
- Aggregate visibility score weighted by search volume
- Position-based weighting with exponential decay
- Per-keyword visibility breakdown
- Tier distribution analysis (Top 3, Top 10, Top 50)
- Historical trend tracking with daily snapshots
- Organization-level visibility overview
Single score quantifying your app's total discoverability
Competitor App Intelligence
See How You Stack Up
Identify and monitor your top competitors in both app stores. Compare keyword rankings, ratings, download trends, and visibility scores side by side. Discover gaps in their strategies that you can exploit.
- Automated competitor discovery in your category
- Side-by-side keyword ranking comparisons
- Rating and review volume benchmarking
- Visibility score comparisons
- New keyword and update detection alerts
- Category ranking overlap analysis
Head-to-head competitor benchmarking across both stores
Review & Sentiment Analysis
Turn Feedback Into Features
AI analyzes thousands of app reviews to surface sentiment trends, feature requests, and pain points. Understand what users love, what frustrates them, and what your competitors' users are asking for.
- AI-powered sentiment classification (positive, negative, neutral)
- Feature request extraction and clustering
- Bug report detection and severity scoring
- Competitor review analysis and comparison
- Rating trend monitoring with anomaly alerts
- Review response recommendations
Powered sentiment analysis across thousands of reviews
Performance Analytics
Downloads, Revenue, Retention
Connect your App Store Connect and Google Play Console data for unified performance analytics. Track downloads, revenue, conversion rates, and retention metrics alongside your ASO efforts to measure real impact.
- Download and install trend tracking
- Revenue analytics with source attribution
- Conversion rate monitoring (impressions → installs)
- Retention and uninstall rate analysis
- Update impact measurement on key metrics
- Custom date range comparisons
Full-funnel analytics from impression to retention
AI-Powered ASO Recommendations
Optimization on Autopilot
Our AI continuously analyzes your app's metadata, keywords, ratings, and competitor landscape to generate prioritized optimization recommendations. Each suggestion includes estimated impact and step-by-step implementation guidance.
- Title and subtitle optimization suggestions
- Keyword field recommendations with volume data
- Screenshot and preview video best practices
- Localization priority recommendations
- A/B test hypotheses for listing elements
- Weekly ASO intelligence briefs
AI continuously monitors and generates optimization recommendations
Three steps to ASO intelligence
Add Your Apps
Enter your app name or bundle ID for iOS and Android. We'll pull in your listings, keywords, ratings, and competitor data automatically.
AI Analyzes Everything
Our AI tracks keyword rankings daily, monitors competitors, analyzes review sentiment, and calculates your organic visibility score across both stores.
Optimize & Grow
Receive prioritized ASO recommendations, track visibility improvements over time, and benchmark against competitors with actionable intelligence briefs.
Frequently asked questions about ASO
What is App Store Optimization (ASO)?
ASO is the process of improving an app's visibility and conversion rate in the Apple App Store and Google Play Store. It involves optimizing keywords, titles, descriptions, screenshots, and ratings to increase organic downloads.
How does Optic Rank track app keyword rankings?
Optic Rank monitors your app's keyword positions daily across both the Apple App Store and Google Play Store in 60+ countries. It tracks position changes, search volume estimates, and keyword difficulty to help you prioritize optimization efforts.
What is the Organic Visibility Score?
The Organic Visibility Score is an aggregate metric (0–100) that measures your app's total discoverability across all tracked keywords, weighted by search volume and position. Higher rankings on high-volume keywords contribute more to your score.
Can I track competitor apps?
Yes, Optic Rank automatically discovers competitors in your app category and lets you compare keyword rankings, ratings, review volumes, and visibility scores side by side. You'll also receive alerts when competitors update their listings or gain new keywords.
Does Optic Rank support both iOS and Android?
Yes, Optic Rank tracks both the Apple App Store (iOS) and Google Play Store (Android) with unified analytics. You can compare performance across both platforms from a single dashboard.
Ready to dominate the app stores?
Start your 14-day free trial and let AI optimize your app's visibility across the Apple App Store and Google Play. No credit card required.