Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages. It is calculated on a logarithmic scale from 0 to 100, with higher scores indicating greater ranking potential. DA is based on multiple factors including the number and quality of backlinks, linking root domains, and overall link profile strength. While DA is not a Google ranking factor, it is a useful comparative metric for evaluating the competitive strength of a domain relative to others. Improving DA requires building high-quality backlinks from authoritative sites, removing toxic backlinks, and creating content that naturally attracts links over time.