E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework from Google's Search Quality Evaluator Guidelines used by human quality raters to assess content quality. While not a direct ranking algorithm, E-E-A-T signals influence how Google's algorithms evaluate content, especially for YMYL (Your Money or Your Life) topics like health, finance, and legal advice. Experience means the content creator has first-hand experience with the topic. Expertise means they have relevant knowledge or credentials. Authoritativeness means the site and author are recognized as authoritative sources. Trustworthiness means the content and site are reliable and accurate. Improving E-E-A-T involves displaying author credentials, citing reputable sources, maintaining accurate information, earning backlinks from authoritative sites, and showcasing real-world experience.