Impressions
The number of times your page or content appears in search results, regardless of whether users click on it.
Understanding Impressions
Impressions in SEO refer to the number of times your page appears in search engine results, whether or not the user clicks on your result. Impressions are tracked in Google Search Console and provide insight into your visibility for specific queries. A page receives an impression each time it appears in the search results that a user views — even if the user does not scroll down to see your result. Analyzing impressions alongside clicks and CTR helps identify opportunities: high impressions with low CTR may indicate that your title tag or meta description needs improvement, while growing impressions signal increasing visibility for your target keywords.
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Organic Traffic
Website visitors who arrive through unpaid search engine results rather than paid advertisements.
Click-Through Rate
The percentage of users who click on your search result after seeing it, calculated as clicks divided by impressions.
Search Volume
The estimated number of times a keyword is searched per month, indicating demand and traffic potential.
SERP
Search Engine Results Page — the page displayed by a search engine in response to a user query.
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