Meta Description
An HTML tag that provides a brief summary of a page, displayed as the snippet in search results.
Understanding Meta Description
A meta description is an HTML meta tag that provides a concise summary of a web page content. It typically appears as the descriptive text snippet below the title in search engine results pages (SERPs). While meta descriptions are not a direct ranking factor, they significantly influence click-through rates. A well-written meta description should be 70-160 characters, include your target keyword naturally, contain a clear value proposition, and end with a call to action. Google sometimes overrides your meta description with content it considers more relevant to the user query, especially if the provided description does not match the search intent.
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Title Tag
The HTML title element that defines a page's title, displayed in search results and browser tabs.
Click-Through Rate
The percentage of users who click on your search result after seeing it, calculated as clicks divided by impressions.
SERP
Search Engine Results Page — the page displayed by a search engine in response to a user query.
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