Bounce Rate
The percentage of visitors who leave your website after viewing only one page without taking any further action.
Understanding Bounce Rate
Bounce rate is a web analytics metric that measures the percentage of visitors who enter your site and leave without viewing any other pages or taking any meaningful action. In Google Analytics 4 (GA4), this has been replaced by "engagement rate" — the percentage of engaged sessions (sessions lasting more than 10 seconds, having a conversion event, or viewing 2+ pages). A high bounce rate can indicate poor content relevance, slow page load times, bad user experience, or misleading search result snippets. However, bounce rate must be interpreted in context — a blog post that fully answers a user's question may have a high bounce rate but still provide excellent user value.
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Core Web Vitals
A set of three metrics that measure real-world user experience: loading speed (LCP), interactivity (INP), and visual stability (CLS).
Organic Traffic
Website visitors who arrive through unpaid search engine results rather than paid advertisements.
Click-Through Rate
The percentage of users who click on your search result after seeing it, calculated as clicks divided by impressions.
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