Structured Data
Code markup (typically JSON-LD) that helps search engines understand your content and display rich results.
Understanding Structured Data
Structured data is code in a specific format (typically JSON-LD, but also Microdata or RDFa) that you add to your pages to help search engines understand the content more clearly. Using schemas from Schema.org, you can mark up content types like articles, products, reviews, FAQs, events, recipes, and organizations. When search engines understand your content structure, they can display rich results — enhanced search listings with star ratings, prices, FAQ dropdowns, images, and more. Rich results significantly increase click-through rates, sometimes by 30% or more. Google recommends JSON-LD format and provides a Rich Results Test tool to validate your markup.
Keep learning
Indexing
The process by which search engines store and organize web pages in their database for retrieval in search results.
JSON-LD
JavaScript Object Notation for Linked Data — the recommended format for implementing structured data on web pages.
Rich Results
Enhanced search result listings that include additional visual elements like star ratings, images, prices, or FAQ dropdowns.
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